The Listening Project

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Q Watch the movie and post your reactions to Discussion Board. Part of understanding your customer, is understanding what they think of you as well. To see where they are coming from – to then understand your approach and your customer. The link provides a free view of the documentary, should be no issues accessing it.

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After watching the movie, I think that it must be important to know the perception of others (customers) regarding products and services. Well, I acknowledge that different people have different thinking regarding one’s own country, as well as for other countries. However, in other words, it looks disappointing to see the perception of the world, particularly those developing countries, for the US (Myers, 2019, p. 201). In a book written by Kagan (2019), the author stated that in the world of marketing, and business,

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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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